The premium Scotch Whisky brand by Sanjay Dutt and Cartel Bros unfolds a new chapter with its stellar debut in Goa. After winning the hearts of people across India and its recent launch in the Middle East, the brand The Glenwalk is now available at all alcohol retail outlets across Goa, including duty-free shops at Adani Airport; states a press release.
Since its launch in June 2023, The Glenwalk Scotch Whisky has been rewriting the rules of the Indian whisky market with its meteoric rise in demand and strategic pricing. The sought-after whisky The Glenwalk has garnered praise, winning not just people’s hearts but awards and accolades, including a Gold Medal at ProWine 2023 within the first year itself, a Silver Medal at the 2024 London Spirits Competition, and a Silver Medal at the IWSC 2024, underscoring its superior quality and exceptional taste.
The Glenwalk has leveraged the expertise of Cartel Bros’ spearheaded by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and their Chief Business Officer Neeraj Singh to achieve this phenomenal success. Within a year, The Glenwalk has already left its mark in the Middle Eastern market and successfully expanded to Six Indian states, securing partnerships with over 30 distributors and with a core team of over 50 people noteworthy achievement for a new entrant in the AlcoBev sector.
“The introduction of Glenwalk in Goa is a pivotal moment for Cartel Bros,” saidMokksh Sani, Founder of Living Liquidz and Mansionz, and co-founder of Glenwalk. “We aim to establish The Glenwalk as a favourite among whisky aficionados in Goa and strive to expand even further. Goa’s vibrant market offers the perfect landscape to achieve this goal.”
The Glenwalk’s rapid rise in popularity across India is a testament to its exceptional quality and the strategic vision of its team. Bollywood superstar Sanjay Dutt, celebrity brand ambassador of The Glenwalk, has played a crucial role in the brand’s swift success and expansion. His dedication to excellence has helped Glenwalk build a strong reputation as a premium whisky brand.
“Goa holds a special place in my heart, and I am thrilled to introduce The Glenwalk to this lively market,” said Sanjay Dutt. “The Glenwalk’s unique blend has been crafted to cater to the refined tastes of whisky enthusiasts and take the Goa party scenes to the next level. I am confident it will be warmly received here.”
With its attractive price point and wide availability, The Glenwalk is poised to make a significant impact in Goa’s spirits market. As the first Indian celebrity-owned alcohol brand, The Glenwalk blends tradition with innovation, offering a premium Scotch whisky experience, and is poised to become a global phenomenon in the spirits market. The recent Goa launch is part of Cartel Bros’ broader strategy to expand its footprint across India and into international territories.
