PANAJI: Leading sportswear giant Adidas, has launched a new category of walking shoes starting from INR 2499. Walking has become India’s preferred form of physical activity and to cater to this emerging trend, Adidas has conceptualised and created its walking range with superior technology and at highly competitive price points for the Indian consumer. The versatility of this range makes it perfect for anyone looking for an all-day comfort shoe, states a press release.
This category will see a host of products for both men and women, which are comfortable, lightweight, and stylish. Fusing high performance with stylish design, this range comes in an array of different colours with easy-to-wear slip-on and lace-up designs, perfect for the ultimate walking experience.
Speaking on the launch, Sunil Gupta, Senior Director, Adidas India, said: “Our products are designed keeping the consumer’s needs front and centre. Walking is the most preferred form of physical exercise in India and we wanted to elevate our consumers walking experience by offering a range that is not just comfortable but also very stylish & versatile for our consumers all-day needs.”
The walking range is a fusion of comfort, durability, and style. Some of the features of the range include:
CLOUDFOAM TECHNOLOGY – Cloudfoam technology embedded in for better step in comfort and cushioning
SLIP RESISTANCE – Sculpting on EVA outsole to provide anti-skid properties while walking
NEW OUTSOLE TECHNOLOGY– Cloudwalk outsole specially designed for walking with thick grip lines provided at flex area for better grip
UPSCALED BOTTOM – High upscaled heel area in the bottom provides better resilience and comfort while walking
VARIABLE CONSTRUCTIONS – range of products with Slip-on’s as well as Lace-up construction
Men’s Shoe Range/Women’s Shoe Range
Axelate- INR 4299/AzureWalk- INR 4299
Fleecewalk- INR 3299/Aestheto- INR 3599
Tristo M- INR 2999/Effortso- INR 3299
Lucifo M – INR 2499/SheenWalk- INR 2999
The new walking range is now available in men and women sizes starting from INR 2499 at adidas.co.in and select retail stores. Other fashion retailers such as Amazon, Flipkart, Ajio, Myntra and Nykaa Fashion will also see a wide range of the new walking products.
