PANAJI: The Argentine Football Association (AFA) announced today that it is set to begin its commercial operations in India with the official launch of AFA social media handles for the Indian audience. The respective social media handles will serve as a targeted medium to reach and interact with football fans in India with a more focussed approach. The Latin American federation has formed an official partnership with sports marketing agency India On Track to develop specific digital content for the Indian market, states a press release.
Speaking about the AFA’s expansion plan in India, AFA President, Claudio Tapia said, “We are very happy and have great expectations with this project. We have seen in these years everything that the Argentine National Team generates in the Indian public and we know the potential that exists in that market. The National Team and the Professional League will from now on have an official presence in India and this will undoubtedly generate new income for AFA, in addition to continuing to position our brand globally. Argentine soccer must follow this path of expansion throughout the world and this is an important step in that direction.”
As part of the agreement, India On Track will manage the Argentine Football Association’s commercial activities in India. Moreover, the AFA will also aim to establish an ecommerce network to market official products of La Albiceleste in India.
Speaking about the partnership with the AFA, India On Track Founder, Vivek Sethia said, “We are excited about this partnership with AFA. With India On Track’s expertise in digital content creation and sports asset management, we are keen to take on the challenge of penetrating and engaging with a new section of football fans in India for the AFA.”
Leandro Petersen, AFA´s Commercial and Marketing Manager, said: “AFA is one of the most important and global sports brands in the world and we are always working to increase our presence in markets where we can develop new businesses. India is one of them, which we have studied for a long time before taking this important step. With this project we will start a path to get closer to our fans of the National Team in India with content and specific products for this market, generating an audience that can follow our selection closely.
In turn, this presence in India opens a new market with the big brands of this country, which will undoubtedly be interested in our project and as a result of that we will be able to generate new revenue streams. The China project allowed us to gain a wealth of previous experience and with that concept we will continue to expand AFA’s presence around the world.”
Follow the Argentine Football Association (AFA) on:
Facebook – https://www.facebook.com/ArgentineFootballAssociationIndia
Twitter – https://twitter.com/AFA_IND
Instagram – https://www.instagram.com/afa_india/
