Ultimate Table Tennis (UTT), scheduled from July 13 to 30, has signed one of world’s largest table tennis brands STIGA Sports as its Official Equipment Partner for the next five editions of the league.
The franchise-based league is promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India.
“We are thrilled to announce STIGA Sports as UTT’s official equipment partner for the next five seasons. A long-term deal such as this highlights the commitment of both parties towards the betterment of Indian table tennis. This partnership raises the bar. STIGA Sports has a strong presence across the world and their quality and innovation align perfectly with our values and vision,” UTT co-promoter Vita Dani said of the association.
With partners in over 100 countries, STIGA Sports is currently sponsoring national table tennis teams of Sweden, Norway, Finland and China and has also been associated with leagues in Sweden, Japan and Korea.
Through means of the five-season deal with UTT, the brand’s endeavour is to extend its reach in India and also work with the country’s budding talents, helping them develop into world-class paddlers.
Ola Werner, International Director, STIGA Sports, said: “We are very excited to work together with UTT for the next five seasons, we see this as an important stepping stone for us, increasing the STIGA brand awareness in India, which we see as a very important market in the future of table tennis.”
India’s premier table tennis league has played a pivotal role in the growth and development of the sport in India with its outgoing editions. Not only did it provide Indians an opportunity to compete against the world’s best but also increased awareness and interest of the sport among the younger population in the country.
The fourth season promises to bring back top-notch action to India when it takes place at the Balewadi Sports Complex in Pune.
