Punjab Tourism and Uttarakhand Tourism is captivating visitors at India’s Leading travel and tourism exhibition, India Travel Mart (ITM) Goa 2026 organised from 28th to 30th January 2026, at the Panjim Convention Centre, Mala, Panaji.
Harsh Mittal, Manager Marketing, Punjab Tourism, said: At the India Travel Mart (ITM) Goa 2026, Punjab Tourism showcased a diverse portfolio ranging from spiritual and heritage circuits to immersive cultural experiences. A key highlight was the promotion of authentic Farmstays and Bed & Breakfast (BnB) accommodations, which garnered significant interest from travel agents seeking sustainable and offbeat options. The department actively engaged in B2B interactions to pitch customized itineraries and leisure travel to the western Indian market. This participation reinforced Punjab’s position as a safe, welcoming, and experience-rich destination for modern travelers. At ITM Goa, the state is taking a bold step forward by unveiling new and unexplored destinations, promising an enriching experience for tourists from across India –
Utkarsh Chauhan, Publicity Officer, Uttarakhand Tourism, said: “We invited Goan travelers to swap the sun and sand for the snow-capped Himalayan peaks. The state highlighted vibrant Winter Carnivals in Mussoorie and Nainital and the upcoming International Yoga Week as perfect rejuvenating escapes for the wellness-conscious. With a focus on distinct experiences, the board pitched high-altitude adventure circuits like Adi Kailash and the Neeti Valley Ultra Marathon. This initiative aims to attract the Western Indian market by offering a cool, spiritual, and adventurous contrast to the coastal lifestyle.”
The B2B travel and tourism showcase and conclave will be open on the last day Friday from 11:00 AM to 5:00 PM. Entry for visitors is free, with exciting daily lucky draws and exclusive packages.

