In a bid to showcase the myriad wonders of Goa to travelers worldwide, digital travel platform Agoda has inked a Memorandum of Understanding (MoU) with Goa Tourism. This collaboration aims to shine a spotlight on the rich tapestry of experiences that Goa has to offer, catering particularly to the preferences of travelers from Asian markets.
Under the terms of the freshly-minted MoU, Agoda is poised to unveil Goa’s diverse holiday offerings and attractions to its global network of travelers. Through this partnership, Agoda commits to working closely with Goa Tourism to harness the power of digitisation in enhancing travelers’ experiences while also rolling out digital promotional campaigns.
Speaking on the occasion, Suneel Anchipaka, IAS, Director Tourism & Managing Director GTDC, expressed enthusiasm. “This partnership with Agoda marks a significant milestone for Goa Tourism, as it underscores our dedication to embracing digital advancements in the tourism sector. Thus, allowing us to showcase Goa’s beauty to a global audience and cater to the evolving preferences of modern travellers,” he said.
Echoing similar sentiments, Damien Pfirsch, Chief Commercial Officer at Agoda, commented: “Teaming up with Goa Tourism presents an exciting opportunity for Agoda to leverage our technological expertise and insights in promoting Goa’s unique offerings. Through strategic outreach efforts and digital enhancements, we are confident in our ability to inspire travelers to explore the enchanting allure of Goa.”
To bolster tourism in Goa, Agoda will roll out tailored landing pages and travel guides, providing travelers with comprehensive insights into the region’s hidden gems. Additionally, Agoda will harness the power of various social media platforms to position Goa as a must-visit destination, thereby attracting a greater influx of tourists. With its ever-evolving digital platform, Agoda continues to expand its global network of accommodations, flights, and activities, facilitating affordable explorations of breathtaking destinations like Goa, stated a press release.
