BLIVE: GOA-BASED STARTUP’S FIRST EV MULTI-BRAND STORE OPENS IN MARGAO

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PANAJI: BLive, India’s fastest growing multi-brand electric vehicle platform, has opened its first multi-brand experience store in Arlem-Margao, in South Goa. Digambar Kamat, Margao MLA was in attendance for the store’s inauguration. Rising fuel costs and social awareness to reduce the rising carbon emissions has driven the brand to open its 20th EV experience store in India, states a press release.

Goa has three times the country’s average carbon emissions, 4.5 times the average number of vehicles per person, and twice the average amount of electricity used per person. According to the baseline assessment report for the Development of Multi-Sectoral State Energy Action Plan (EAP) and Decision Support Tool (DST) for Goa, climate vulnerability is an additional aspect that increases the necessity for Goa to have a renewable energy plan.

BLive EV Store offers a wide choice of EV brands, expert support along with easy finance and great offers under one roof. It offers EVs at EMIs as low 2,000 per month for a range of E-scooters, cycles, motorcycles, and delivery vehicles. It also accepts old EVs in exchange for new upgraded models. With a network of over 20 franchisee-owned stores, BLive has helped over 2500 families and businesses switch to electric transportation.

Key brands such as Kinetic Green, Hero Lectro, LML – Detel, Batt:re, Gemopai, Techo Electra, E-Motorad, and others are currently available in all BLive store locations. Customers can experience the latest Batt:RE Storie in stores which is the most awaited high-speed EV with stylish looks. This smart and innovative e-bike is the first of its kind in the Batt:RE range.

Samarth Kholkar, CEO & Co-Founder of BLive, said: “We are a Goa-based startup and we are proud to enable every Goan to own an EV and combat the challenge of climate change. We are excited to launch our first store in Goa which allows our customers to ‘try and buy’ EVs, experience home demos and avail great offers with easy finance options. We are looking to setup 3-4 more franchisee stores across Goa to educate and enable ownership of electric vehicles.”

With this new store in Goa, BLive is bringing clean-tech closer to customers, thus joining the global vision of bringing down carbon emissions to zero. The store is not only going to give the customers a hands-on EV experience but a variety of brands and designs of vehicles to choose from at their convenience. The new location will include an in-store quick service kiosk, battery swapping facilities, and EV charging infrastructure. It will also serve as the brand’s customer experience center. In addition to these amenities, the store will also provide extensive after-sales EV care experience, including roadside assistance, easy finance options, comprehensive service packages, and e-mobility spare parts. Through the experience stores, BLive brings the unique Phygital experience to help consumers experience EVs and understand EVs before purchase.

Commenting on the launch, Digambar Kamat said: “For quite some time, India has been living in the era of electric vehicles. Despite initial skepticism, consumers have begun to embrace the new reality and new technology with open arms, increasing the number of electric vehicle sales in the country. The opening of this new BLive multi-brand store is a proud declaration of our commitment to lowering national carbon emissions and moving toward a more sustainable future. Goa, with its high literacy rate, diverse population, and its gradual steps toward becoming the tourist destination capital, is an ideal location to generate more interest in adopting EV as an alternate mode of transportation.”

Sandeep Mukherjee further added, “It is a privilege to have the support of Digambar Kamat for this store launch in Goa. The policy on Goa Electricity Mobility Promotion launched by Chief Minister Dr Pramod Sawant, actively encourages and promotes the usage of electric vehicles as a mode of transportation. While EVs are gaining momentum, there is apprehension due to a lack of information amongst consumers. We aim to bridge this gap by providing the consumers with a holistic ‘touch and try’ experience and allay any apprehensions about switching to electric. With every store we open, we are taking a step closer to our mission of – EV in every home in India.”

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