The Channel Partner’s Meet of Balmer Lawrie & Co. Ltd., a PSE under Ministry of Petroleum and Natural Gas, Government of India; and a market leader in specialty Greases & Lubricants, was inaugurated by Chief Minister, Dr. Pramod Sawant on today at the Taj Convention Centre in Goa.
The Channel Partner’s Meet brought together industry leaders, stakeholders, and channel partners from across the region. It served as a platform for fostering collaboration, sharing insights, and exploring growth opportunities in the dynamic lubricants market.
Dr. Sawant, in his inaugural address, underscored the government’s commitment to supporting and fostering partnerships within the petroleum and lubricants industry and emphasised the crucial role of the lubricants industry in the economic development of the nation at large. He commended Balmer Lawrie for its dedication to innovation, quality, and sustainability, all of which contribute to India’s energy security. The Chief Minister’s presence at the event highlighted the government’s commitment to facilitating a conducive business environment for the lubricants sector.
The Channel Partner’s Meet featured a keynote address by Mr. R M Uthayaraja, Director Manufacturing Businesses, who shared valuable insights on the company’s latest advancements in lubricant technology, manufacturing excellence, and its commitment to environmental sustainability. The director expressed gratitude to the channel partners for their unwavering support and role in Balmer Lawrie’s continued success.
Speaking during the event, Raj Maity, COO, Greases & Lubricants said, “We are delighted with the tremendous response and the enthusiasm shown by our channel partners, stakeholders, and industry experts at this Channel Partner’s Meet in Goa. This event exemplifies our commitment to building lasting partnerships, driving innovation, and contributing to the growth of the lubricants industry in India. We are grateful to Chief Minister, Dr. Pramod Sawant for gracing the occasion and for his continued support.”
The Channel Partner’s Meet, which is held annually, was organised after a gap owing to the pandemic and is an initiative of the company to celebrate its accomplishments with the partners and showcase developments of its “Balmerol” brand of Lubricants. During the Meet, Balmer Lawrie’s SBU: Greases & Lubricants launched four new products in the bazaar market, Elite Max – CK4 Diesel Engine Oil, and price competitive Grease & Hydraulic Oil along with motorcycle oil RACE 4T Plus with new formulation.
Attendees at the event had the opportunity to engage in informative sessions, panel discussions, and networking opportunities aimed at enhancing their understanding of the lubricants industry’s evolving landscape. They also had a chance to explore the latest product offerings and solutions from Balmer Lawrie. The Channel Partner’s Meet concluded on a high note with a gala dinner and awards ceremony, recognising the outstanding contributions of channel partners to Balmer Lawrie’s growth and success. Balmer Lawrie remains committed to its mission of providing high-quality lubricants that power industries, promote sustainability, and drive progress. The successful Channel Partner’s Meet in Goa stands as a testament to the company’s dedication to fostering strong partnerships and furthering the lubricants industry’s growth.
