The Great Indian Travel Bazaar (GITB) 2024, served as a pivotal platform for Goa Tourism which was held from May 5th-7th, 2024 in Jaipur, Rajasthan. This prestigious event gathered travel agents, tour operators, hoteliers, and other influential stakeholders from all around the world, to not only highlight but also explore the diverse and rich tapestry of India’s tourism offerings, states a press release.

At GITB, Goa Tourism’s presentation emerged as a focal point, captivating attendees and sparking their imaginations with the promise of unforgettable experiences. With its pristine coastlines, rich cultural heritage, and vibrant entertainment scene, Goa enraptured travelers from around the globe. Led by dedicated delegates such as Sanjeev Ahuja, Secretary Tourism, Government of Goa; Dhiraj Vagle, Deputy Director Tourism, Government of Goa, and Akshay Govekar, Manager Marketing, GTDC; the delegation showcased the essence of the state through captivating display, leaving an indelible impression on all those present. Their efforts not only drew attention to Goa’s unique offerings but also reaffirmed its status as a premier travel destination within India.

At GITB 2024, Goa Tourism’s pavilion stood as a beacon of immersive experiences, showcasing not only the state’s picturesque beaches and vibrant culture but also its commitment to Regenerative Tourism. Leveraging cutting-edge technology such as virtual reality (VR) and interactive screens, visitors could experience the serene landscapes and cultural gems of Goa.

The pavilion didn’t just highlight the typical tourist attractions; it delved deeper into the essence of Regenerative Tourism, showcasing Goa’s sustainable initiatives and community-driven projects. From eco-conscious accommodations to organic farming experiences, Goa Tourism emphasized its dedication to preserving the environment and supporting local communities.

As visitors immersed themselves in the interactive displays, they delved into Goa’s multifaceted allure, discovering its rich spiritual tourism, hinterland exploration, adventurous offerings, spice plantations, and vibrant local culture and festivals. The seamless integration of Goa Tourism’s participation at the event enlightened visitors about the depth of “Goa Beyond the Beaches.” It highlighted the increasing interest and admiration for Goa’s holistic tourism approach, blending sustainability with immersive experiences.

Representing a diverse global trade, buyers from various corners of the world converged at the vibrant Goa Tourism pavilion, where they forged invaluable connections and delved into promising partnership opportunities. Within this dynamic networking environment, collaborations blossomed, carrying the potential to significantly enhance Goa’s tourism profile on the international stage.

In its endeavour to diversify its tourism offerings, Goa Tourism is strategically emphasizing the promotion of weddings and MICE (Meetings, Incentives, Conferences, and Exhibitions) in the state. Recognizing the allure of its picturesque landscapes, vibrant culture, and world-class hospitality, Goa presents an ideal destination for hosting weddings, whether it’s intimate ceremonies on serene beaches or grand celebrations in luxurious resorts.

Moreover, with its state-of-the-art conference facilities, coupled with a blend of leisure and business amenities, Goa caters seamlessly to the needs of MICE travelers, offering a perfect balance between work and leisure. Goa Tourism’s proactive approach in showcasing these opportunities underscores its commitment to catering to a diverse range of travelers and further solidifying its position as a premier destination for weddings and MICE events.

Sanjeev Ahuja, Secretary Tourism, Government of Goa, said: “Participating in platforms like GITB enables us to highlight Goa as the first state in India to adopt the Regenerative Tourism model. We connected with key stakeholders and forged ways to potential partnerships to develop Goa as a destination for weddings, MICE tourism, and spiritual tourism. Additionally, discussions with esteemed leaders like Jyotsna Suri, owner of the Lalit Group of hotels and ex- chairperson of FICCI, was enlightening in terms of showcasing our proactive solutions and collaborations with industry stakeholders, emphasizing our commitment to improving activities and services in Goa. Such engagements hold the potential to convert into fruitful associations, fostering sustainable growth and development in our tourism sector.”

Jaipur stands as a crucial market for Goa Tourism, drawing in travelers with its rich historical heritage, vibrant culture, and penchant for luxury. Known for its opulent palaces, majestic forts, and bustling markets, Jaipur’s allure resonates with those seeking a blend of tradition and modernity. For Goa Tourism, tapping into Jaipur’s market offers a gateway to attract discerning travelers who appreciate authenticity, adventure, and immersive experiences. Whether it’s promoting serene beach getaways, cultural escapades, or thrilling adventures, Jaipur serves as a strategic hub for Goa Tourism to showcase its diverse offerings and cement its position as a premier travel destination.

This international gathering reaffirmed India’s stature as a premier global tourism destination, showcasing its diverse attractions, rich heritage, and warm hospitality to a global audience. Through collaborative efforts and shared experiences, GITB 2024 further cemented India’s position as a top choice for travelers seeking unforgettable experiences and meaningful connections.

In its 13th edition, GITB 2024 continued its tradition of drawing participants from across the globe, creating a vibrant melting pot of ideas, cultures, and opportunities. With around 55 countries participating, the event served as a dynamic platform where tourism professionals, stakeholders, and enthusiasts converged to exchange insights, forge partnerships, and explore new avenues in the ever-evolving tourism landscape.


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