Department of Tourism, Government of Goa, will be a key participant in the highly-anticipated India Travel Mart (ITM) Amritsar, scheduled from 20th to 22nd September 2024 at Shelaton Resort, Albert Road, INA Colony, Amritsar, Punjab. This significant event will bring together travel industry leaders and stakeholders from across the nation, providing Goa Tourism with a strategic platform to showcase the state’s distinctive tourism offerings.
At ITM Amritsar, Goa Tourism will present its vibrant cultural diversity, stunning landscapes, and innovative new tourism offerings and experiences, with a particular focus on sustainable and regenerative tourism. Visitors to the Goa Tourism pavilion will have the chance to explore a variety of attractions, ranging from the colorful festivals, the state’s rich cultural heritage to adventure opportunities and its pristine beaches.
A central theme of Goa’s participation this year is its commitment to Regenerative Tourism, an approach that goes beyond sustainability by focusing on the restoration and rejuvenation of natural and cultural resources. The pavilion will highlight key initiatives such as hinterland exploration, heritage conservation, wellness tourism including ayurveda and the promotion of spiritual tourism, MICE and wedding destination, all aimed at benefiting local communities and preserving the environment.
Visitors will also be introduced to unique experiences, including Goa’s Ekadasha Teertha Circuit, a spiritual trail encompassing 11 historic temples, and the much-anticipated Exposition of St. Francis Xavier, set to take place from 21st November 2024 to 5th January 2025 at the iconic Basilica of Bom Jesus. Interactive exhibits will further illustrate Goa’s efforts to promote responsible tourism while preserving its rich cultural heritage.
Suneel Anchipaka, IAS, Director of Tourism and Managing Director of Goa Tourism Development Corporation (GTDC), expressed his views on the event, stating, “India Travel Mart Amritsar presents a remarkable opportunity for Goa to highlight its tourism potential on a national platform. Our focus on Regenerative Tourism reflects our ongoing efforts to not only sustain but actively enhance our natural and cultural heritage. We invite visitors to explore Goa’s offerings and consider how responsible travel can positively impact the destination.” He added, “The involvement of Goan hoteliers, travel operators, and industry stakeholders at ITM Amritsar ensures that visitors have access to the finest of Goa’s tourism services, including special offers on Goa Tourism accommodations. Our aim is to inspire tourists to discover the diverse beauty of Goa while contributing to the state’s environmental and socio-economic sustainability.”
