INDIA ART FAIR 2024: BMW GROUP INDIA EXHIBITS FIRST-EVER FULLY ELECTRIC BMW I7 SEDAN

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BMW Group India exhibited the first-ever fully electric BMW i7 sedan as part of third ‘The Future is Born of Art’ at India Art Fair 2024 at the NSIC Exhibition Grounds in New Delhi, recently.

India Art Fair, the leading platform for showcasing modern and contemporary art in India and South Asia, brought hundreds of artists from the region to the world’s attention over its many successful editions.

President of BMW Group India, Vikram Pawah said: “BMW Group India is deeply committed to nurturing corporate citizenship and fostering inter-cultural dialogue, integral to our societal responsibilities. We are proud partners for the fair, as it celebrates 15 incredible years of establishing itself as the leading platform for discovering modern and contemporary art in India and South Asia. As the ‘Presenting Partner’ of the India Art Fair, we have been instrumental in promoting the growth and visibility of modern Indian art and artists. This year, BMW India unveiled the third installment of the ‘Future is Born of Art’ commission. Art and automobile enthusiasts alike had joined in exploring new realms of creative expression at the India Art Fair.”

The first-ever BMW i7 is a true all-electric luxury sedan that clearly demonstrates how an exclusive driving experience can be combined with an unwavering commitment to sustainability. The i7 offers all-electric innovation, visionary design, and powerful driving dynamics so that you can make a striking impression everywhere you go. Built for the luminaries with next-level style and substance, it is undeniably alluring from the inside out.

‘The Future is Born of Art’ commission is an initiative by BMW India and India Art Fair which aims to propel emerging Indian artists and boost BMW Group’s commitment to promote art, sustainability and innovation. BMW India showcased its third commission based on the theme ‘Forwardism’.

Sashikanth Thavudoz was the winner of the third edition of ‘The Future is Born of Art’ commission, following Faiza Hasan and Devika Sundar, the winners of the 2022 and 2023 commissions, respectively; selected by the advisory panel comprising of HRH Radhikaraje Gaekwad – a distinguished patron and conservationist, Jaya Asokan – director, India Art Fair, Veeranganakumari Solanki, curator and Sameer Kulavoor, contemporary artist.

For his installation at the India Art Fair, titled ‘Symphony of Nature: The Harmonic Forest’, Thavudoz had combined materials and mediums from his past experiences and projects, including illuminated lights and wood blocks, into a multi-sensory and immersive experience. In-line with the theme ‘Forwardism,’ the installation is more than a concept. It is an ongoing journey of the artist emphasising responsible creativity amidst change. It combines natural and manufactured materials that aims to highlight the fragility of this balance that we must all consider as we go into the future.

BMW Art Talk on the theme of ‘Through the Looking Glass’ was hosted on 2 February 2024 at the India Art Fair. Three ground-breaking contemporary artists, Anita Dube, Barthélémy Toguo and Jitish Kallat share the inspiring stories of their creative journeys in a candid conversation with Prof. Dr. Thomas Girst, Global Head, BMW Group Cultural Engagement.

Both Dube and Kallat have been leading the Kochi-Muziris Biennale as artistic directors in 2018, and 2014, respectively. BMW is a committed long-term partner of the biennial since its inception in 2012.

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