STATE-LEVEL CAMPAIGN TO PROMOTE SOCIAL SECURITY SCHEMES AT PANCHAYAT LEVEL LAUNCHED IN GOA

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A state-wide three-month saturation campaign of financial inclusion schemes has been launched in Goa by Department of Financial Services, Government of India, with a view to enhance the penetration of financial inclusion flagship schemes of the Centre such as PMJDY, PMJJBY, PMSBY etc. The campaign was launched by Laxmidas Chimulkar, Sarpanch of Anjuna Caissua village panchayat in Bardez taluka at an event organised at the panchayat hall.

The campaign will cover all the gram panchayats from 1st July 2025 to 30th September 2025. All the 192 gram panchayats in the state are mapped to the bank branches to derive maximum coverage of the schemes like PMJJBY, PMSBY, APY schemes to all beneficiaries in the villages so as to reach the saturation level. The campaign will provide an opportunity for the beneficiaries to renew their PMJJBY/ PMSBY/ APY schemes.

The launch event was held in the presence of panchayat members – Surendra Govekar, Sudesh Parsekar, Dinesh Patil, along with Din Dayal Dube, Chief Manager, Bank of Baroda, and Shivnandan Kumar, Branch Head, Bank of Baroda. The meeting was coordinated by Vinod Salunkhe, District Coordinator, in collaboration with the State Level Bankers Committee, Goa, under the convenership of State Bank of India.

The campaign was attended by more than 50 villagers who also availed the benefits of the social security schemes. This campaign has been launched in the whole country by the Department of Financial Services, Government of India with a view to enhance the penetration of Financial Inclusion flagship schemes such PMJDY, PMJJBY, PMSBY, APY and Re-verification of KYC for existing inactive PMJDY accounts, covering all the gram panchayats.

The campaign aims to help every eligible citizen get the benefits of these schemes. During the campaign period, sessions on financial literacy awareness on digital fraud prevention, ways to access unclaimed deposit and grievance redressal will be conducted at the Panchayat level.

Financial inclusion schemes of the Government of India play a critical role in empowering the underserved sections of society by ensuring equitable access to formal financial services. These initiatives have helped bring millions of unbanked individuals into the banking fold and laid the foundation for inclusive and sustainable economic growth.

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