Day two of the Goa International Travel Mart (GITM) 2024 witnessed an array of insightful discussions and engaging sessions, further solidifying Goa’s position as a premier tourism destination.

The day kicked off with a riveting panel discussion and sessions by panelists G B Srithar, Head of Tourism Services, VFS Global, Carl Vaz, President, SKAL International India and Chairman & CEO, Charson Advisory Services Pvt Ltd, Jack Ajit Sukhija, President Elect, Travel & Tourism Association of Goa (TTAG), and Ajay Prakash, President, Travel Agents Federation of India (TAFI) TBC.

Suneel Anchipaka, IAS, Director Tourism & Managing Director GTDC, stated: “GITM stands as a testament to our shared commitment to innovation, collaboration, and sustainable growth. With a notable attendance of buyers, visitors, and enthusiasts, the event has facilitated a vibrant exchange of ideas and fostered significant networking opportunities. It has been an honor to witness the forging of new partnerships between like-minded individuals and businesses alike, all united in their dedication to showcasing Goa’s unique charm to the world. As we bid farewell to another successful 4th edition, I am filled with optimism for the future of our tourism industry. The momentum and enthusiasm generated by GITM leave me confident that Goa’s potential as a premier destination for regenerative tourism will continue to flourish.”

The first Panel Discussion Titled ‘New Vision: Strategy, Branding & Promotion’ by panelist Andrés O. Hayes, President and CEO of Airtifae Hospitality Consulting, Carl Vaz, CEO of Mumbai based Charson Advisory Services, GB Srithar, Head of VFS Global’s Tourism Services, Mr. Ajay Prakash, Chief Executive of Nomad Travels, Mumbai and the Founder President of IIPT-India (International Institute for Peace through Tourism – India): delved into innovative strategies for promoting tourism in Goa and enhancing its brand identity on a global scale. The Plenary Session shed light on developing a new vision for branding strategy and promotion that aligns with the core values and objectives of the organisation. It involves a strategic blend of creative vision, market analysis, and effective communication strategies to effectively position Goa as a premier destination for Regenerative Tourism. The session emphasised implementing a comprehensive branding strategy and promotion plan, which can effectively communicate its new vision for regenerative tourism, attract conscientious travelers, and foster sustainable growth for the destination.

Following the panel discussion, attendees gathered for Plenary Session II titled ‘Goa: A High Yield Destination’ by Andrés O. Hayes, President and CEO of Airtifae Hospitality Consulting and Praveen Roy, Hospitality Educationlaist and Hotel Operations Strategic Advisor: encapsulated the essence of a destination that not only attracts a significant number of visitors but also offers substantial economic returns and cultural dividends. Elaborating on this topic involved delving into various aspects that contribute to Goa’s status as a high-yield destination, where Goa’s potential as a high-yield tourism destination was explored in depth. From leveraging its natural beauty to capitalising on emerging travel trends, the session provided valuable insights into positioning Goa as a top choice for travelers seeking unforgettable experiences.

Plenary Session III  ‘Exploring Goa’s Role in the Evolution of TourismTech and Digital Nomad Culture’ by the panel comprising D.S. Prashant , CEO of Startup and IT Promotion Cell, Govt. of Goa, Varun Chawla, Founder, 91springboard and Build3, ⁠Thejus Joseph- CEO, FiiRE-  Tourismtech Incubator, Ryan Prazeres, Founder ‘One Board’ Travel tech Startup, Jack Sukija- President- TTAG Moderator, Pankaj Taneja, Tour Operator , Netherlands, Martin Mackay, Digital Nomad, Matt Macintosh Digital Nomad- Community member at AColmeia Coliving; put the spotlight on Goa’s potential to become a hub for global digital nomads.


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