PANAJI: After four successful editions, Lexus India today announced the fifth edition of its prestigious Lexus Design Award India 2022 (LDAI), marking their footprint in the design space by providing designers a stage to showcase their creativity and talent, informs a press release. Entries will be accepted from 23rd July 2021 to 15th September 2021.
The last 4 editions of LDAI have seen over 2,600 creative proposals from designers across the country that have contributed to a better tomorrow through their innovative design thinking; additionally, over 1,100 conceptual category entries have had the opportunity to present their projects at a global level through the international Lexus Design Award, a number that has been steadily increasing since inception (51 in 2019 to 569 in 2021). These designs were primarily focused at solving problems in key areas such as healthcare, energy conservation, sustainable goods, waste management, public utility among others.
Some notable winning entries include UniCast, a resizable cast for healing fractures, CleaneRat, an IoT-powered sewer maintenance robot, ACCUFILL, a device that provides a real-time reading of fuel being pumped into the vehicle tank, Iceheal that provides hot & cold treatment for quick pain relief and Samarth, a modular air purification system.
The awards stand on the guiding principle of ‘Design for a Better Tomorrow’ and entrants are required to demonstrate how their ideas follow this principle. Entrants will have to ideate and express their originality using the three key principles of the Lexus brand – Anticipate, Innovate and Captivate.
Along with these, a new criterion has been added this year, where designers will also have to demonstrate how their entries bring happiness to people around the world. Their designs should anticipate future challenges faced by society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all.
Commenting on the commencement of the Lexus Design Award India 2022, P.B. Venugopal, President, Lexus India, said: “We are proud to announce the Call for Entries for the fifth edition of the Lexus Design Award India as it provides a great platform for designers to showcase their talents through creativity and originality. We are delighted to extend our Lexus brand to such a space that caters to innovation and identification of solutions for a better, more sustainable tomorrow for our country. We are confident in the abilities of Indian designers and look forward to seeing what our talented participants have to offer this year”.
Details of the Lexus Design Award India 2022 can be found at www.lexusindia.co.in/en/discover-lexus/lexus-design-award-india.html
