PANAJI: ‘Sunfeast India Move As One’ (erstwhile Sunfeast India Run as One) was launched in 2020 as a first-of-its-kind citizen-led digital participatory movement in support of a cause; the first edition was dedicated to support the vulnerable sections of society, who had lost their livelihoods due to the COVID -19 pandemic. In its second edition, Sunfeast India Move As One will strive towards supporting children in distress affected by the pandemic with a focus on – education including academic support, career guidance and skill-building, nutrition and hygiene requirements, healthcare and provision of child protection and psychosocial support that will allow children to cope with the complexities around them, states a press communique.
Envisioned by leading sports IP creator Procam International, powered by the nation’s most trusted giving platform Give India, championed by ITC’ s Sunfeast, one of India’s leading biscuits brand and, strengthened by the Fit India Movement; the initiative showcases the power of the collective. With the belief of Vasudhaiva Kutumbakam’, One world family, where each one opens up their hearts for everyone else, just like they would for their loved ones, the humanitarian organisation The Art of Living (AOL) Foundation has joined hands as a Value Partner.
‘Sunfeast India Move As One’ encourages citizens to run, walk, jog, cycle, use a wheel-chair, treadmill, or stationary bike to pledge a distance and commit a positive action for themselves, while making a difference to a child’s future impacted by the pandemic.
With no geographical or physical barriers, people from any part of the world can show solidarity by participating in an activity of their choice, indoors or outdoors; with the organisers urging the participants to follow stipulated COVID guidelines.
A simple act of registration at INR 149, will contribute to a child’s future. Registrations began on 28th July and are open till 13th Sept 2021. The movement will commence on 15th Aug 2021 and continue till 15th Sept 2021. Participants will have the opportunity to fundraise until 30th Sept 2021. For more details log on to: sunfeastindiamoveasone.procam.in
The sporting icon, ‘King’ Haile Gebrselassie has lent his support to the movement as its ambassador and urged citizens to join and make their activity count. “In India, I have always been received with so much warmth and hospitality and it saddens me when I see the impact of the Covid- 19 pandemic on millions of people and children. Sport has the power to bring communities together like no other. We all can create an impact in our way and a platform like the Sunfeast India Move As One, allows us to be fit and healthy and make an actual difference in the lives of many children. Run, walk, jog or cycle – choose what suits you best and register now for the Sunfeast India Move as One.”
The Art of Living Foundation has been working with a vision of individual and social upliftment in society and grassroots initiatives towards children’s welfare, to give a better life, a better tomorrow. AOL will engage and inspire people from across the globe to join Sunfeast India Move As One, for children causes supported by International Association For Human Values (IAHV). Leading from the front, Gurudev Sri Sri Ravi Shankar signed up as the first participant for Sunfeast India Move As One. In his message to the citizens of the world, he stated: “Move through Time and let’s Change the Time.The World Runs to make Life a Celebration!”
Vivek and Anil Singh, Promoters, Procam International said: “The year 2020 was a challenging one for us all. However, what we will remember is how we came together; with our hearts beating as one, for those in need. As we continue to fight the effects of the pandemic, our children are at the risk of being among the biggest victims involving a lasting impact. We empathise and in our small we will strive to restore their smile, their self-confidence, and their belief. We have been blessed with support from our visionary sponsors & partners and the community to strengthen this movement. This year at Sunfeast India Move As One, we urge everyone to move as one, not just for self, but for a child’s education, nutrition, health, and wellbeing.”
