PANAJI: Yoska, a Bengaluru-based digital platform for health and fitness, announced SAO Foods as their Healthy Crunch Partners for the country’s only IRONMAN 70.3 event to be held in Goa on 13th November 2022.
The IRONMAN 70.3 Goa is India’s most-awaited endurance challenge and the second edition of this marquee triathlon event will be flagged off at the iconic Miramar beach in Panaji in which over 1,200 participants from across the globe are expected to turn up for a grueling 1.9km swim, 90kms cycling and 21kms run covering some of Goa’s most iconic locations.
In its inaugural edition held in 2019, over 1,100 participants including experienced triathletes from Switzerland, Singapore, France, Germany, Australia, Qatar, Japan among other countries fought for top honours.
Welcoming SAO Foods as their Healthy Crunch Partner, Deepak Raj, founder and CEO of Yoska who is instrumental in bringing the world-renowned IRONMAN franchise to India, said “I am very happy to announce that we are partnering with SAO Foods who will be our Healthy Crunch partner for IRONMAN 70.3 Goa. Their range of healthy snacks is something that the market needs and fits right in to our broader goal of supporting the community to help maintain their health and fitness routines. We look forward to a long and fruitful partnership with them in the future as we build the IRONMAN roadmap across the country.”
Talking about their association with IRONMAN 70.3 Goa, Vijay Bijlani, Director SAO Foods, said “IRONMAN athletes are synonyms to persistence; given a 1.9km swim, followed by a 90km ride and 21.1 run. And SAO Foods is committed to serve their in-run energy needs by running & riding with them, quite literally in their jersey pockets. We know Yoska team, the IRONMAN franchise owners, are back after 2 years in India; be rest assured to have a ride of the year. Remember still waters run deep.”
The first edition of IRONMAN 70.3 Goa was held in 2019 and after a two-year hiatus due to the pandemic, the event is all-set to return in November.