PANAJI: The festive season has arrived with one of the highly auspicious days in the Hindu calendar – Ganesh Chaturthi. Inspired by the radiance of the festival, Jaypore has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor everyone with its elegant designs and ethnic charm, states a press release.
This exclusive collection celebrates the many forms of the beloved Ganesha that are hand-painted by skilled kalamkari artisans and are priced at INR 18,990.
Jaypore, which is part of the Aditya Birla Group, has launched this collection to offer its patrons exquisite and unique designs through the traditional art of kalamkari.
The Jaypore label works closely with artisans and craftpersons to curate best weaves, embroideries, and designs, packaged into collections across categories at exceptional value for its patrons.
GAJGAMINI COLLECTION
(Craft: Kalamkari) The ancient art of kalamkari was practiced by chitrakars who traversed various towns telling tales of Hindu mythology through hand-painted imagery. This craft has found this manifestation at the hands of traditional artisans from the temple city of Tirupati, Andhra Pradesh. The Gajgamini collection presents dupattas with intricate and complex designs of kalamkari’s characteristic motifs and the diverse forms of Ganesha. Each piece is one-of-its-kind, with elaborate motifs and exquisite artistic details that will elevate any traditional or contemporary look. This limited-edition collection celebrates the magnificence of the skill of kalamkari and its rich history. These products are hand-painted, and have variations of color, and design which are the hallmark of handcrafted products, making each of them unique and timeless.
