PANAJI: India’s leading multiplex chain, INOX Leisure Ltd, announced the launch of BIGPIX, INOX’s homegrown premium large format screen cinema format, delivering eye-popping giant screen visuals with 4K clarity and sharpness in 2D and 3D formats, here on Thursday.
BIGPIX gets its name from the sheer huge size of the screen, which extends from the floor to the ceiling of the auditorium vertically and from one wall to the other horizontally making it the largest cinema screen in Goa. It is also the second BIGPIX screen in the country with the first in operation in Chennai.
INOX also announced the refurbishment of this iconic multiplex. The revamped 4-screen INOX at Old GMC complex, is now much more vibrant, lavish and lively with a total of 1212 seats. Each of the screens will be equipped with advanced Laser projection system and immersive Dolby ATMOS sound for guests to enjoy a thunderous feel. The redesigned multiplex now includes a plush and ultra-luxurious lounge, besides an inviting concession counter called Café Unwind, which would serve refreshing new food choices including a range of shakes, juices, mixes and coffees for its patrons. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato.
Atul Bhandarkar, Regional Director – West, INOX Leisure Ltd, “This is indeed a special occasion as we launch our very own premium large screen format experience – BIGPIX – in the state of Goa, which is also the largest screen in the state. The BIGPIX format will offer a stadium-like experience to the audience who can now enjoy their favorite blockbusters in a unique environment. Furthermore, we are extremely thrilled to have revamped this multiplex into a cinematic marvel, which would be a feather in the cap of the state, and would be a treat for the movie fanatics of not only Goa, but the entire country. We invite the movie-lovers to come and witness the revamped and refurbished cinema, with new features, a luxurious lounge, livelier ambience and some amazing F&B offerings.”
Entertainment Society of Goa vice-chairman Subhash Phaldessai also graced the occasion. He hailed INOX Leisure Ltd for upgrading the facility at no cost to the state government.